Saturday, November 17, 2012

Why should Filipinos go back to eating Brown Rice?

Bayang Barrios and Noel Cabangon entertaining
the crowd with their  enthralling voices and artisty.
I had the privilege to be invited as one of the bloggers to attend the Brown Rice Lunch and Launch at Mercato Centrale in Bonifacio Global City last November 17. I am very thankful to Oxfam and Dakila for inviting me. I had a great time listening to inspiring people who enumerated the many benefits of eating Brown Rice- not only for one’s health but also for one’s community and the environment. I also had a great time listening to great music- rendered by none other than Kitchie Nadal, Bayang Barrios and Noel Cabangon who were ambassadors of the campaign.

 I never gave much thought about eating Brown Rice until I heard the spokespersons talk about it during the event. We were used to eating the regular white rice and I never thought that there can really be a long list of substantial reasons why I should shift to Brown Rice.

Mang Nestor Quijano from Negros Oriental
showing me the Brown Rice.
 It was said that Brown Rice is simply the “unpolished rice”. And the regular white rice that we know is the “polished rice” which actually underwent two major mechanical post-harvest milling processes. The term “two major mechanical post-harvest milling processes” is equivalent to saying more nutrients being stripped off from the rice, more energy consumption and more expenses for the farmers.

 This is what the campaign is trying to resolve. Oxfam and Dakila wants to bring the people back to eating what our ancestors used to eat- the Brown Rice. It’s healthy. It’s good for the family and the community. It’s good for the environment. It’s good for the farmers. It’s good for the country. It’s really the good food. 

Thanks again to Oxfam and Dakila for allowing me to take part in this wonderful initiative. To know more about Brown Rice, please visit their website or Facebook Page.

Wednesday, August 8, 2012

#RescuePH & #ReliefPH Compiled: How To Donate, Where To Volunteer, Road Conditions, Class Suspensions & Useful Articles

  • Prayers can make a difference. Pray fervently to all the victims of the storm and also pray for added and strength and wisdom to the people who are out of their homes to volunteer and/or rescue the victims of the storm. It doesn't matter what religion you belong to. They need our prayers.
  • "You may ask me for anything in my name, and I will do it." -John 14:14



  • Red Cross Multiply -
  • Red Cross GLOBE - Text Red AMOUNT to 2889  (AMOUNT can be 10, 25, 50, 100, 300, 500 & 1000)
  • Red Cross SMART - Text Red AMOUNT to 4143 (AMOUNT can be 10, 25, 50, 100, 300, 500 & 1000)



Thursday, July 12, 2012

Stratmark 2012: Marketing Mash Up Speakers Briefing

What will you do if the Philippine Marketing Association sent you an email inviting you to become one of the panelists to the annual Stratmark Conference and speak in front of thousands of college students inside the newly built MOA Arena?

Stratmark 2012 Poster

Courtesy of the Philippine Marketing Association

I don’t know with you but as a young professional with not too many significant achievements in marketing, I thought that the offer was a big grace from God and I accepted it. Who would have thought that after four years, I will be invited to speak in the very conference where I participated as a contestant along with my colleagues from UST. Four years ago, we were part of the Stratmark Marketing Plan Competition and our invited speaker was Jay Conrad Levinson, author of the Guerilla Marketing book. Never in my imagination that four years later I will be doing the same thing that he did in front of us. To God be the glory!

The venue for the Speakers Briefing is in the office of Yahoo! Philippines in BGC. It was the kind office you would like to go to everyday. Clean. Minimalist. It looks good! I was very happy to be sitting inside it with some of the coolest folks from the Philippine Marketing Association during the meeting.

Ms. Arlene Padua of PMA, Mr. Bjorn Pardo of Xend

and Ms. Arlene Amarante of Yahoo! Philippines

being interviewed.

In the Speakers Briefing, we were given a more thorough explanation about this year’s theme which is “Marketing Mash Up: Hybrid for the New Breeds” and also a walkthrough of what is going to happen during the event. We were also given guidelines on how shall we be preparing for our talks.

I shall be talking together with Ms. Janette Toral of and Ms. Vanj Padilla of It is such a big honor to be working with these two women. Ms. Janette Toral was our mentor at the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program, a digital marketing certification course I and Ms. Vanj took. She was among the first batch who took it while I am the most recent graduate from the third batch. Ms. Janette Toral was the one who referred us to the Philippine Marketing Association to be her co-panelists. Ms. Vanj and I agreed that this one of the great perks of being a CBEP graduate. To know more about the program, please click here.

Ms. Vanj Padilla and I posing in front of the door

of the meeting room named "Presidentiable".

Below is the list of the other invited speakers:

  • Mr. Jun Umali, President of Gardenia Bakeries

  • Mr. Bjorn Pardo, President of Xend Business Solutions

  • Ms. Leah Besa-Jimenez, General Manager of NetBooster Asia

  • Mr. Ed Mapa, President of Media Contacts Manila

  • Ms. Anubha Sahasrabuddhe, Marketing Director of Coca Cola

Stratmark 2012 shall be held on July 31, 2012, Tuesday, 8:00am – 5:00pm at MOA Arena. The conference is now open to all college students (any course) and professionals.

We were informed that the reservation of tickets is highly encouraged due to its limited availability. Please contact Mr. Richard Anonuevo of the Philippine Marketimg Association at (02) 634-5722, (02) 634-4890 or (02) 638-7700.

Each ticket costs PhP500 inclusive of a lunch meal. Exciting freebies and promos also await the participants.

See you!

Monday, June 18, 2012

Top 5 Reasons to Attend the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program

If you are a blogger, writer, social media enthusiast, student or a marketing professional who would like to understand blogging and social media more, you have stumbled upon an article that can help you with this pursuit.

I am a blogger and a marketing professional as well. I started blogging way back in high school (2004-ish) and it is only last 2010 that I discovered that there is more to blogging than what I used to know it for. Bloggers are actually earning through their blogs and a lot of opportunities come their way such as career in social media marketing, special seats in cool events, appearances on TV and many more. These things alongside my passion for writing and marketing compelled me to take blogging really seriously.

A great opportunity knocked last October 2011, when Ms. Janette Toral of DigitalFilipino posted a writing contest online for a chance to win a slot in the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur  Program  (aka CBSME) where she is teaching. Without much thinking, I gathered my thoughts and answered as spontaneous as I can the essay question, “Why do you want to become a Blog and Social Media Entrepreneur”.

I can’t describe to you how much of a blessing from God it felt for me to be singled out from the many by Ms. Janette Toral herself and be chosen to attend the then 9-week intensive digital marketing program with her (now CBSME Program is running for 14 weeks) and with Ms. Fleire Castro of Third Team Media.

Now that I am already done with the program, I’d like to look back to the 9 weeks that I spent learning about blogging and social media marketing which truly helped become the effective marketing professional that I aspired to be. While I was writing this article, I have just recently accepted a social media management position in a young and aggressive creative agency which I think can help me discover more about what I can do in the field of digital marketing.

There had been a lot of offers that came my way. There even was a big advertising agency that called me up for an opportunity to work with them but then I chose to be in a company which I believe can develop the entrepreneurial skills that I already have in me.

If you are a driven and passionate young professional like me who would like to explore this exciting industry, I can say that attending the Ateneo-DigitalFilipino program will undoubtedly equip you with everything that you need to know about digital marketing. Allow me, through this article, give you a walk-through of my Top 5 Reasons to Attend the Ateneo-DigitalFilipino Certified Blog and Social Media Entrepreneur Program.

1. Complete and strong program design. One thing that I am truly proud of for being a graduate of CBSME graduate is that I know that I have just undergone a program that is well-planned and well-designed. The program is complete and strong that you can literally create your own agency after you complete it. The individual modules (it has 3) are also strong by themselves and will suit those who are not really after the certification but only after some specific topics. But if you really wish to become an entrepreneur or a social media executive someday, I strongly suggest that you find a way to attend all the modules. The 3 modules are as follows:

  • Blog Launch, Copywriting and Social Media Promotions

  • Professional Blogging, Social Media Marketing and Advertising as a Business

  • Make Money from Blogging and Social Media as a Service Provider

Take a look at the topics under each of the 3 modules by looking at the image located at the bottom of the page on this link.    

2. Well-esteemed mentors. Being a student of Ms. Janette Toral herself with Ms. Fleire Castro, 2 of the most well-esteemed personalities in the digital marketing industry gave me the assurance that I have chosen the right program to spend my time and energy on in my pursuit of being a digital marketing professional one day. I describe my mentors with words such as committed and generous. They are committed to really helping you become the professional that you want to be and I can attest to this in so many instances even after the program had ended. They are also very generous for they shared to me all their learning and experiences being seasoned digital marketing practitioners that they are. In my 9 weeks of relationship with them as my mentors, I never felt that they held back in supplying me with advice and insights that can help me in completing my projects.

3. Close and supportive mentoring. The benefit of having only 2 mentors all throughout the program is the value of being “watched closely from start to finish” as you grow into becoming a digital marketing professional. Having this kind of relationship with your mentors will give you the assurance that your activities are more closely guided and your progress, more supportively sustained. You have to have a mentor who can focus on you as you learn your way towards becoming a digital marketing professional.

4. Practical application, not just theories. CBSME is not for typical students who only wanted to learn by listening to the teacher, taking some notes and so on and so forth. It is for people who would want to make things happen. I consider the social media campaigns I created under the program as 2 of the most important achievements I have accomplished as a marketing professional. Looking back, all those college-like sleepless nights and hard works were all worth it knowing that my performance was assessed based on what I can actually do and not just on what I know. I created the Intramuros Bloggers Challenge 2012 and Chef Hasset Go Bloggers Night: The Il Mercanti Experience along with the blogs that were the foundations of these campaigns. I can never have the motivation to turn those ideas into real projects if not because of the program.

5. Entrepreneurship not just expertise. Lastly, I believe that what sets CBSME apart from the other digital marketing certification programs out there is its entrepreneurship approach. In the program, I was honed to become an entrepreneur and not just a mere professional. I was trained to be able to stand up on my own and become more innovative and resourceful, rather than just become an employee who shall do what he was ordered to do. In the program, we were trained to think and do. In fact, we can’t pass the module without much thinking and doing for we are evaluated based on our outputs. I truly enjoyed the process of creating an idea and turning it into real campaigns. Being equipped as an entrepreneur is a must in an industry that is constantly innovating and renewing itself. No one can really claim that someone is an expert in social media, for every single day there are new campaigns being created, new applications being launched and new platforms being developed. We can’t just afford to be mere spectators in this “Like” and “Tweet” industry. We have to be leaders. In the program, we can become leaders in our own respect by becoming entrepreneurs or intrapreneurs.

To know more about the program, check out this link.

Tuesday, March 6, 2012

Digital Technology for Social Change in Baguio City (British Council)

We traveled all the way to Baguio from Manila to catch the Digital Technology for Social Change seminar by the British Council Philippines. It was the fourth leg- one among the five legs to be implemented in various key cities in the Philippines such as Manila, Davao, Bacolod, Baguio and Naga. It was a day full of fun learning and realizations on how we, the youth, can create impact in a society where people are brought closer to each other by technology. In simple words, how can we make a difference in our own communities now that almost everybody's blogging and using Facebook?

As a blogger and as a student of life, I couldn't dare miss this wonderful opportunity to discover what more can social media do, apart from being an effective marketing tool in use today and also as a source of income for many bloggers and social media entrepreneurs who refused to be tied down to ordinary desk jobs.

Indeed, it was about taking digital technology and social media marketing to the next level! I am thankful for the British Council Philippines for creating such an amazing project. I hope that in the future, they'll be able to reach out to more people (bloggers and social media practitioners should experience this too) and get everybody really participating in advancing social responsibility in the country. 
Our first speaker was Mr. Jay Salazar, Managing Director of ProPinoy.Net. Mr. Jay formed ProPinoy in 2010 as a political awareness tool for Filipinos in making their electoral choices. Afterwards, the site reinvented itself to take Filipino online patriotism a step further. On top of bringing political developments to light, ProPinoy aims to work toward civil engagement, social and environmental awareness as well as local tourism and industry promotion.
Our second speaker was Ms. Micheline Rama, Creative and Strategic Planning Director of Dakila Philippine Collective for Modern Heroism. She specializes in digital media and advertising. Her organization, Dakila, is the group behind the projects such as Active Vista, a biennial human rights film; Digibak, digital advocacy training seminars and Tik Tok, a climate action campaign. Prior to turning to advocacy work full-time, she conceptualized and produced digital-led campaigns that won international awards for creativity, effectivity and innovation. These projects ranged from a global digital-led 360 campaign, social media-based brand advocacy building, viral video marketing, applications, blogger promotions and new media innovations.   
Our third speaker was Ms. Niña Terol-Zialcita. Ms. Niña describes herself as a “communicator, connector, idea curator, and changemaker.” Aside from being a co-founder of Writer’s Block Philippines, she was formerly editor-in-chief of asianTraveler, the Philippines’ longest-running travel magazine, and is currently President and Deputy Editor of, winner of the 2010 Philippine Blog Awards for the Society, History, and Politics category. In 2010, she had a “grand slam” year in the speaking circuit after having been invited to speak at all three of Manila’s most-coveted events, Ignite Manila, Pecha Kucha Night, and TEDxManila. In 2011, she was recognized as a finalist in the first-ever Tatt Awards (“The Advocate” category) for her advocacy platform, Changemakers Philippines.
Our fourth speaker was Mr. JP Alipio, Executive Director of Cordillera Conservation Trust (CCT). Mr. JP is a National Geographic Young Explorer recognized for his research in the Environment and Culture of the Cordillera Region. His organization, CCT, is an organization that seeks to provide relevant practical and sustainable solutions to environmental problems arising in the Cordillera region. CCT managed to incorporate social media in their forest-building activities most especially in the recent Occupy Baguio, an event that gathered concerned citizens all over Luzon about the uprooting of thousands of trees to build commercial infrastructures. JP is also a correspondent of Rappler, an independent citizen news site online.

After the four resource speakers, we heard from the five Global Changemakers of the British Council who were present during the event. From left to right is Mr. Dwight Ronan, Mr. Joseph Mansilla and Ms. Jecel Censoro.
The other two Global Changemakers were Mr. Ponce Samaniego and Ms. Anna Oposa.
Here is one of the many insightful and interesting slides presented during the seminar. This was created by Ms. Micheline Rama. As a Marketing professional, it is so nice to have a sort of a review of my Integrated Marketing Communication classes in an advocacy seminar setting. Indeed, to communicate an idea effectively, one may use the story-telling technique and mirror real-life behaviors from the target market who you are talking with. Find a compelling detail that can communicate the whole story that is based from a equally compelling insight. A classic example of this is the successful "Langhap Sarap" campaign by Jollibee which mirrored a real-life behavior of the Filipinos while eating- Filipinos used to smell their food before they take the first bite.

That's how the "Langhap Sarap" campaign was brought to the world. Pretty amazing huh?
Passion + Strategy that is based on Insight will result to Effectiveness and Success.

I sometimes call this Directed Creativity and I got this term from one of my classes in MarkProf.
This is a really cool illustration of the kind of responses that marketers would like to obtain from their target market.
This slide was created by Ms. Niña Terol-Zialcita. I am really thankful that she shared this slide to us especially to me who had just founded a group of bloggers and social media marketing practitioners who would like to harness the power of social media for social responsibility. Because of this slide, I realized that I should not be limited to just writing about and sharing my thoughts online when trying to create a positive impact for the world. I realized I must be able to really go "out there" and work with real people in real situations in order to bring forth real positive change.
The Alphabet of Change. Thanks to Ms. Niña Terol-Zialcita for this slide.
Aside from the overflowing insights and knowledge I gained from the seminar, the British Council also served us really awesome lunch meals and snacks that day. Yummy!
After the seminar, we took a group a picture with the Global Changemakers as well as with the other participants from Saint Louis University and other universities in Baguio.
I am very proud of this certificate! I hope I can attend more advocacy seminars like this in the future.

Thanks to the British Council for organizing this event and to Saint Louis University in Baguio City for allowing us to use their school as our venue for this event.

[Speaker Profiles were from the British Council Philippines.]

Thursday, March 1, 2012

Second Volunteering Expo (VSO Bahaginan)

VSO-Bahaginan invites you to the Second Volunteering Expo on March 13, 2012 at Hotel Intercontinental Manila in Makati City. Entitled "Active Communities, Sustainable Future," the Volunteering Expo will serve as a platform for celebrating and inspiring volunteerism in government, non-government, corporate, and academic sectors.

For more details, please click the e-poster above.

To read the pre-event press release, please click here.

To re-blog this full blog post, please copy the HTML below.

List of exhibitors on March 13, 2012, Tuesday, at Hotel Intercontinental. Exhibit is from 7:00am to 5:30pm and is free for all. Please invite as many friends as you can.

  • Local Government Academy
  • One Meralco Foundation
  • The Asia Foundation
  • Philippine Rural Reconstruction Movement (PRRM)
  • Yakap Kalikasan
  • Philippine National Volunteer Service Coordinating Agency (PNVSCA)
  • De La Salle-College of St. Benilde SDEAS
  • Petron Foundation
  • Greenpeace SEA-Philippines
  • Inernational Citizen Service
  • VSO Bahaginan
  • Visayan Forum Foundation
  • Greenlife Forest Organization
  • Gualandi Volunteer Serice Program (GVSP)
  • Emirates
  • Far Eastern University (FEU)
  • Australian Volunteers for International Development (AVID)
  • Infinity Travel and Tours
  • Hands on Manila
  • Philippine Long Distance Company (PLDT)
  • AIDS Society of the Philippines

Thursday, February 16, 2012

Sakaytamis: The Purple Jeep

That night on my home, I happened to chance upon this purple and colorful jeepney carrying an oversized image of Nescafe 3-in-1 Sweet 'n Mild, Nescafe's newest variant of instant coffee.

It was a sight to behold! It stood out among the rest of the "King of Manila Roads" with its vibrant colors and design. It seemed like a "female" jeepney among the steel-colored jeepneys in the middle of the road. Can it be the new "Queen of Manila Roads"?

[Source:  ]
Sakaytamis is part of the marketing campaign of Nescafe Philippines in promoting their newest instant coffee variant. In their Facebook fanpage, it was said that Sakaytamis jeeps offered free rides during all of the Mondays of January 2012 from 7pm to 9pm. So cool! I wonder how this brand activation went.

If there's a lesson this jeepney-wrap big idea is telling me, it can be that marketers should make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary in order to get noticed.

THINK MARKETING LESSON #1: To get noticed, make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary.

Disclaimer: This blog is a result of the Community Manager’s viewpoints based on his daily encounters with the many interesting campaigns that captured his attention. He is not in any way connected with the teams behind the campaigns featured herein. Neither with the competitors. For questions, comments and suggestions, you may use the comment box below or send him a letter at markjosephdelgado [@] ymail [.] com.