Thursday, February 16, 2012

Sakaytamis: The Purple Jeep



That night on my home, I happened to chance upon this purple and colorful jeepney carrying an oversized image of Nescafe 3-in-1 Sweet 'n Mild, Nescafe's newest variant of instant coffee.

It was a sight to behold! It stood out among the rest of the "King of Manila Roads" with its vibrant colors and design. It seemed like a "female" jeepney among the steel-colored jeepneys in the middle of the road. Can it be the new "Queen of Manila Roads"?

[Source:  http://www.facebook.com/nescafe.ph  ]
Sakaytamis is part of the marketing campaign of Nescafe Philippines in promoting their newest instant coffee variant. In their Facebook fanpage, it was said that Sakaytamis jeeps offered free rides during all of the Mondays of January 2012 from 7pm to 9pm. So cool! I wonder how this brand activation went.

If there's a lesson this jeepney-wrap big idea is telling me, it can be that marketers should make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary in order to get noticed.

THINK MARKETING LESSON #1: To get noticed, make use of the ordinary, the usual and the run-of-the-mill to create something extraordinary.

Disclaimer: This blog is a result of the Community Manager’s viewpoints based on his daily encounters with the many interesting campaigns that captured his attention. He is not in any way connected with the teams behind the campaigns featured herein. Neither with the competitors. For questions, comments and suggestions, you may use the comment box below or send him a letter at markjosephdelgado [@] ymail [.] com.

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