Wednesday, September 25, 2013

4 Things to Consider When Planning for a Blog

1. Content Generation
4 Things to Consider When Planning for a Blog Mediactiv8

The content is the lifeblood of a blog. Without it, a blog is not a blog. At the onset, you must be able to plan how you will be able to get your contents. Will it be coming from you solely? Or will you solicit for guest posts? Whatever your source maybe, make sure that you keep the "blood" flowing.

You have to go for sustainability to keep your blog going. Other important questions to ask yourself include "Where will I get my ideas for your topics?" and "What kind of resources do I have that will help me generate contents for my blog?" For example, you are a frequent traveler because of your job. Then, it will be very easy to suggest that you blog about your travels. The key here is maximing the opportunities and resources that you have. If you have a steady supply of a commodity, then blog about it!

2. Promotion

A blog is meant to be read. To get readers, you have to promote your blog. How do you maximize this opportunity? Promote your blog to as many possible touchpoints that you have access to - online and offline. Promote through your Facebook account, Facebook Pages, Facebook Groups, Twitter, StumbleUpon, Reddit, Pinterest, Instagram and others! The more touchpoints that you have, the more readers that you will gain.

But of course, you cannot just promote to anyone. To become strategic in targetting your readers, you must be able to know what kind of readers read your blog. Once you know who they are, then it will be easier for you to choose which touchpoints to use in promoting your blog.



3. Participation

Plan how readers and fans can participate in the growth of your blog. Can they submit guest posts? Can they donate money through PayPal? Can you organize contests for them? Whatever your activity may be, make sure that your readers and fans have a way of joining an activity in your blog, aside from reading.

4. Monetization

Although this is is not imperative for all, I believe that it will be beneficial to monetize a blog. It will surely help the blogger continue on what he or she is doing. How do you want to earn money through blog? Do you want to put Google Ads on it? Do you plan to leave a space for advertisers that you may contact by yourself? Do you plan to sell your products and services through it? Whatever your plan is, make sure that you include the monetization of your blog as one of your considerations.

You might also our blog entitled 8 Things to Consider Before Starting a Blog.

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blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

Monday, September 23, 2013

10 Tips To Get Your Slides Featured on SlideShare's Homepage

How I got featured on SlideShare’s Homepage?

Actually, there is no exact science as to how SlideShare chooses their featured slides. They said they handpick the slides one by one.

When I got featured, the number of views for my deck rose from 100 to more than 1,000 in just a couple of hours. If you are strategically preparing your slides for this kind of stardom, of course, you are also increasing the possibility of getting more fans and followers for your Facebook Page and Twitter account (if those touchpoints are in your SlideShare page).
Click on this link to view the deck featured on SlideShare.

Here, though, are few personal tips that I want to share with you on how I created the deck that got featured.

1. Understand clearly what the topic is all about.

Before I start any deck, I take a considerable amount of pause and then ask myself, “What is the topic really all about?” As speakers, sometimes we get too excited to share our ideas and miss the whole point why we got invited on the first place. There is a reason why we get invited as speakers and the audience also got needs that we can suffice. The key is in knowing clearly what we can contribute to their knowledge through our talks.

2. List down all the ideas that you want to share about the topic.

Personally, I always want to give my audience an exhaustive list of all the important lessons that I have learned about the topic that is assigned to me. Therefore, I start by creating a long list of important lessons coming from my head and heart and then, I choose.


3. Choose the best ideas.

Yes, I choose from the list. It depends on the amount of time I was given. Sometimes, I group similar ideas into groups and discuss them by group. Sometimes, I just discuss them as a list. The key is in choosing the best ideas that speak to you the most and then, sharing it to others.

4. Transform each idea into impact statements.

Transforming each idea into impact statements is very important. First, you are helping your audience remember your ideas. Second, you are helping yourself become tweet-able (so think 140-characters or less). And third, you ultimately are helping yourself. I’ll tell why in the next item.

5. Use the impact statements as your talking points.

how to get featured in slideshare homepage mediactiv8
Click on this link to view the deck featured on SlideShare.
Because you will use the impact statements as your talking points, you don’t have to memorize or read your whole talk. All you need to do is keep yourself posted through these talking points which you may read through your deck flashed overhead. Each impact statement should go right through your heart and to your audience’s hearts. Once this happens, that’s when you should start talking.

6. Pick the most thought-evoking image that you can find for each talking point.

A picture paints a thousand words, they say. If that is so, choose the right images that will support your talking points and you will be spared from too much talking.

7. Give your deck a catchy name.

The name of your deck is the first text that shall be read by your audience, unless you show something else. Make it a goal to catch their attention using this word or phrase.

8. Match the name with a perfect image.

Focus on the feeling that an image will evoke once the audience sees it. If it feels right with your deck title, use it.

9. Leave your contact information on the last slide.

Believe me, if you decided to follow the previous items, people will want to contact you.

10. Put your social media touchpoint on each slide.

Your Twitter handle and a hashtag will come very handy on each slide. If someone likes one of your impact statements, there is a fat chance that you will be quoted on Twitter.

Below are some more tips that SlideShare shared.

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blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

3 Lessons Coach Jim Saret Taught Me About Fitness, Life and Digital Marketing

coach jim saret digital influencers marketing summit 2013Who is Coach Jim Saret?

Coach Jim was catapulted to stardom when he was chosen as one of the coaches for The Biggest Loser: Pinoy Edition alongside Chinggay Andrada. During the Digital Influencers Marketing Summit 2013 where I first saw him in person, he told us that he coached for the Biggest Loser team where the “seniors” belonged to, while Chinggay coached for the younger ones. Despite the odds, Larry Martin, a former police officer and a member of his team, bagged the title as the first ever winner of the competition.

Why I listened to him?

Even from afar, you will see Coach Jim’s dedication to helping more people live a healthier lifestyle. Despite his fame, I did not see any hint of pride for himself or any ambition to become a showbiz personality. All I see is a man married to his passion and that passion is to help others live better lives. During his talk he said something like, “Hindi mababayaran ang experience na makita ang isang tao na makita ang sarili niya na nagbago ang pangangatawan.” (Seeing a person see the changes in his body is a priceless experience.) 

He was very real and authentic in person. He came without a presentation and only brought with him some photos and videos to show to us. In the middle of his talk, he funnily admitted that he can’t operate a Macbook and also fondly calls Ms. Janette Toral as “JT” whom he had formed a really good relationship with, as his digital marketer and personal friend.

Coach Jim may look very tall and well-built but he is very down-to-earth and humble.

1. The power of the right motivation.

Eat and exercise to become strong, not to lose weight. I was taken aback when he said this. When you look everywhere, many products and services are being advertised to help people lose weight and look better. But Coach Jim thought differently and I believe him. Why? The Biggest Loser: Pinoy Edition is the first ever franchise that allowed their finishers to go topless during the end of the competition. Other franchises cannot do that to their finishers because of the usual case of excess skin when someone loses weight. But Coach Jim’s program made his team look good while losing weight. And all these became possible because of the power of the right motivation.


He further explained that strength-training is the key. If you train your body to become strong, you are training yourself to enjoy sustainable exercise for a longer period of time and before you know it, you are not only losing weight, you are also feeling stronger and enjoying exercise itself, not growing tired of it.

I believe that this is also true in everything that we do in life, may it be in digital marketing or other fields of interest. We must aspire to “strengthen” ourselves in whatever we do and not focus on external motivations and rewards. Being strong allows us to do more. And the more we do, the better we become.

2. Everything is possible.

Coach Jim told us that he was able to design a fitness program that burns 600 calories in 4 minutes. Nobody believed in him, of course, for that seems impossible. But as you know how stories like this turn out, he was able to prove it in front of many people through a demonstration. In the end, he was able to redeem himself and everybody was happy.

At this day and age, we are given with so much knowledge and resources that we can use to improve things, including lives of other people. Coach Jim is an innovator in his own respect. I believe that we, in our own fields of interest, can be innovators too. And we must not be afraid to introduce new things despite the odds against us. If we know that our ideas will help others, we must share it and not let the odds bring us down.

3. It doesn’t have to be too tough.

If there’s anything Coach Jim taught me during his talk, it’s the fact that exercise doesn’t have to be tough. I can be fit and healthy without complaining about it. In fact, doing it the hard way is sometimes, the wrong way. If something is very difficult for us to do, we won’t be able to enjoy it and thus it won’t be sustainable for us to do in the long run. The key is enjoying what we do. If we don’t enjoy it at first, we can find ways to make it enjoyable.

In life, the things that we do don’t have to make us suffer. If we are suffering at work, we must find a way to make it easier and more enjoyable for us. If we are pushing ourselves too hard, there may be something wrong somewhere in the equation.

Thank you Coach Jim and to everyone who attended and supported us during the recently concluded Digital Influencers Marketing Summit 2013!
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blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

Saturday, September 21, 2013

3 Lessons in Life, Social Media Marketing and Customer Service

This post summarizes my talk during the 2nd Digital Influencers Marketing Summit held at the SMX Convention Center last September 21, 2013.

mark delgado digital influencers marketing summit 2013 mediactiv8 talkToday, I’d like to share with you three most important lessons that I have acquired in my life as a social media marketing and customer service professional. I started blogging back in 2010 and then I became a CBSME student. After graduation, I was hired by a local ad agency as a Digital Marketing Manager before I was absorbed by Globe Telecom as a Senior Community Manager. Now that I decided to do things on my own, I founded a startup called Mediactiv8, an agency that envisions to promote digital marketing education and entrepreneurship in the Philippines.

The Age of Listening

For many years, marketers and customer service professionals are just great talkers. We have successfully mastered the art of talking to consumers through billboards, emails, in-store ads, magazines, phones, radio, television and others. But with the advent of social media, the game has changed. The challenge for us now is knowing how to listen more.

The Age of Listening: Social Media Marketing
the age of listening digital influencers marketing summit 2013 mediactiv8 mark delgado
Stop marketing. Start listening. It will be very difficult to succeed in social media marketing if you don’t know your consumers well. You have to know the answers to simple questions such as “What time are they active online?” and “What types of content do they usually like, comment on and share?” For you to know your consumers well, you have to learn how to “listen”.

Facebook Insights, Google Analytics and others are some of the tools which can help you understand your consumers better.

The Age of Listening: Customer Service

Master a listening tool. Did you know that social media management tools are also called “listening tools”? In Globe, we were able to “listen” to what our subscribers say about us because of these tools. If someone tweets that there is no Globe signal in their place, our tools will be able to detect the tweet and then we’ll proactively engage the subscriber.

Sprout Social and Lithium are examples of listening tools.


Best of Both Worlds

There are two worlds: the offline and the online. Because of the clear distinction between the two, they are often made mutually exclusive and separated. But to think about it, there really are no purely offline campaigns as much as there really are no purely online campaigns.

best of both worlds digital influencers marketing summit 2013 mediactiv8 mark delgadoLet me convince you. What has the capacity to become popular online, also has the capacity to become popular offline. On the other hand, what can be a talk-of-the-town online, may also be a talk-of-the-town offline. There is a common ground between the two worlds and the best social media marketers and customer service professionals are those who will be able to find it.

Best of Both Worlds: Social Media Marketing 

Marry the two worlds. One of the measures of a truly successful social media marketing campaign is if it was really able to create a buzz in the offline world. On the other hand, an offline campaign may also be called successful if people talked about it in the online world. This is what marrying the two worlds is about. The challenge for social media marketers is to create a synergy between the two worlds and to maximize the conversations that will be produced from them.

Best of Both Worlds: Customer Service

Humanize the experience. This means stopping from hiding from brand logos whenever engaging with consumers and also means going out of your way to create a relationship with them even outside social media.

We had been doing this in Globe. We use our own profile photos in our official Globe Twitter accounts that we use in engaging our subscribers. In creating genuine relationships with our subscribers, we also organize contests for them and then ask the Twitter team to hand the prizes to the winners personally.

It Takes A Village
it takes a village digital influencers marketing summit 2013 mediactiv8 mark delgado
There is an African Proverb that goes like “It takes a village to build a community.” Same goes for social media marketing and customer service. A social media marketing or a customer service campaign will not be successful without the people who will support it.

It Takes A Village: Social Media Marketing

Build a community. Build a campaign. As much as you are thinking about your blog, think about your readers. As much as you are thinking about your brand, think about your consumers. As much as you are thinking about strategy, think about culture. Did you know that culture eats strategy for lunch? Without community and culture, it will be hard to make anything successful in social media. Good thing there are Facebook Pages, Facebook Groups, Twitter and forum sites that allow us to establish our communities.

One very good example of this is the Top 10 Emerging Influentials of 2013. Without a community of bloggers who will vouch for these blogs, not a single one of them be able to make it to this writing project.

It Takes A Village: Customer Service

be the good influencer digital influencers marketing summit 2013 mediactiv8 mark delgadoCreate a culture of helping one another. In Globe, we created a community of subscribers through a forum site where they can get help from fellow subscribers about their concerns. Starting a culture that allows people to help one another creates a community that is sustainable and not dependent on the very few customer service representatives that a company employs. If you help the people help themselves, you will be rewarded.

Be the good influencer.

We have all the resources that we need at our disposal. The challenge for us is to become digital influencers of the good kind. There are people who would rather talk about people and problems. On the other hand, there are people who would rather talk about idea and solutions. I hope you make the good choice.

Let’s keep in touch through www.facebook.com/Mediactiv8.

blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

Wednesday, September 18, 2013

5 Tips to Improve Your Talks

This blog post is inspired by Ms. Janette Toral's blog entitled "Speakers are not heroes".

5 Tips to Make Improve Your Talks Mediactiv81. Share fresh ideas.

Truth is, people come to seminars to learn new things. So make sure that your are sharing with them something new and substantial, something that is drawn from your own unique experiences. Avoid generic titles and motherhood statements. Introduce new perspective. Challenge the status quo. And forecast the future.

2. Show your passion.

Nothing replaces passion. Passion is contagious. If you're passionate about what you're talking about, people will know and bigger is the chance that you'll make them agree with your thesis.

3. Tell stories.

Connecting is as important as communicating. When you hit the podium, make sure that you don't just talk. Tell stories. Connect to your audience. People love stories. It makes them imagine and think. Telling stories is much better than merely reciting a list of ideas that you have. Find your audience's sweet spot and you'll be rewarded with an attentive set of listeners.

4. Talk about your failures and successes.

Part of telling stories is being open in sharing what really happened. May it be a failure or a success, make sure that you provide your audience with a clear insight of what they must do and not do when they are about to cross their own bridges. One day, they will thank you for your honesty.



5. Be a mentor, not a hero.

Ms. Janette Toral told us that she read a book called Resonate, written by Nancy Duarte. The book tells us that as a speaker, you are wearing a hat of a mentor, not of a hero. The audience is the hero, not you. If you are the mentor then you have the burden of teaching and guiding the heroes in front you. If you hone them right, they will be perfect arrows that will hit the bull's eye.
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blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.

Saturday, September 14, 2013

3 Important Life Lessons Jenni Epperson Taught Me During the 2nd Mompreneur Summit

Jenni Epperson 2nd Mompreneur SummitWhen Jenni Epperson walked up the stage, what I saw is a picture of an elegant high-fashion woman who wears a cheetah printed coat, red lipstick and carefully chosen accessories. This woman made it to the top, I said to myself. But when she started talking, Jenni is actually so much more.

She was more than what met my eye. She was funny, witty and real. She may be high-fashion, but she’s also very down-to-earth. Her authenticity radiated all over the place and it even occurred to me that this woman is actually famous but that didn’t go to her head.

I learned a lot of things from her and I got surprised with myself for taking down notes- something that I don’t usually oblige myself to do unless, something is really really noteworthy. In fact, her talk was noteworthy and this is me sharing to you all the gems that I found during her talk.

1. Self-discovery is a journey.

Just like any regular human being, Jenni found herself wanting to “find” herself too. There were just too many things that she wanted to do and one day she just felt confused and lost just like what happened to many of us too. She, then, decided to resolve this by going on top of a hill somewhere in Laguna and, uhm, apparently nothing happened. But for sure, a series of events occurred after that that made her the “Jenni Epperson” that she is now. She told us that knowing one’s self is important. How much do we really know ourselves? If your answer is not so much, it’s alright. What’s important is the willingness to “begin” the journey that entails trying many things along the way until we get there. Success happened to her. It can happen to us too.


2. It’s ok to be passionate about many things.

I am one of those people who frowns whenever told “Find your passion and make it your profession.” Problem is I do have a lot of things I am passionate about. I love business, singing, social media and writing. Which one should be my profession? Sometimes I beat myself for liking too many things. I call myself things such as happy-go-lucky, irresponsible and uncommitted. But when I listened to her, I found an ally and she said that it’s alright to like so many things and feel confused at times. The key is to try these things as much as you can. Again, this is a journey and not everyone will figure out their passions early in life. Some will take years to figure it out but the journey counts as much as the destination itself. Jenni also said that she took so many roles too. She became a receptionist, writer and whatnot and she was not ashamed to tell us about all of these things. She also said that trying out different things will help you do a process of elimination. The more that you eliminate, the more that you become aware of the things that you don’t really want until you’re down to the really few things that really speak to your heart.

3. Be your most authentic self.

Finding yourself is worth it. One of the benefits of the journey is that you learn to become your most authentic self. At the early stages of our lives, I believe that we don’t have yet or we are not aware yet of our identities. We usually look up to people and then imitate them. We were once superman, spider man and wonder woman. As we go on in years, we learn more about ourselves and Jenni believes that this process is very crucial. The more that we know ourselves, the more we can become authentic. I believe that being authentic and real to ourselves is one of the best gifts that we can offer the world. Oscar Wilde once said, “Be yourself, everyone else is taken.”

Thank you so much, Jenni.
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blogger social media manager e-commerce digital marketer startup entrepreneur consultant manila philippines
ABOUT THE BLOGGER
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.